The designer inspired by the Northern Lights delivered a shimmering new line with something for everyone.Julianne Hough attended Pamella Roland’s 2023 runway show during New York Fashion Week on Feb. 14, taking a minimalist approach to power dressing.





The actress wore a black formal jacket with circular flounce sleeves and matching black trousers by Pamella Roland, with a pair of classic black pointy-toe pumps. She accessorized with a black top handle bag from Prada.To create her look for Pamella Roland’s show, Hough worked with her go-to New York Fashion Week stylist, Jennifer Mazur. Mazur also works with Kat Graham, Olivia Culpo and Nina Dobrev.For makeup, the actress went for a statement look with bright rose blush, a bold red lip and eye-popping mascara. Her hair was styled in with curtain bangs.


For her fall 2023 collection, Pamella Roland’s creative director Pamella DeVos referenced vegetation, animalia, geological motifs and celestial wonders. The brand is known for its opulent evening gowns carried at Saks Fifth Avenue, Bergdorf Goodman and Moda Operandi.Hough has gravitated toward eveningwear designers during her New York Fashion Week adventures, taking in Carolina Herrera and Brandon Maxwell’s shows, too.


When she’s not attending runway shows in support of her favorite designers, Hough is also hard at work on her wine company Fresh Vine Wine. In 2021, Hough launched the label with Mazur’s client Dobrev as her co-owner. Dobrev and Hough met through their hairstylist Riawna Capri, and their fast friendship turned into a wine business.