From joke to reality. Comedian Jerry Seinfeld is coming out with a movie about the world’s most famous breakfast pastry which originated at Kellogg’s in Battle Creek, Michigan. Get ready for “Unfrosted: The Pop-Tart Story,” coming soon to Netflix.
Seinfeld wrote, directed and stars in this movie which also features Melissa McCarthy, Jim Gaffigan, Amy Schumer and Hugh Grant. The movie will look at how the Pop-Tart came to be back in 1963.It’s about how they invented the Pop-Tart,” Seinfeld recently told “Today with Hoda and Jenna.” “Like, 15 stand-up comics are in this. It’s really exciting.”
It all started as a comedy bit from Seinfeld’s 2020 Netflix special, “23 Hours to Kill,” where the comedian joked about his excitement of the invention of the Pop-Tart when he was a kid in the 1960s. He joked about how at the time, there weren’t many great breakfast options before the Pop-Tart.
“It was the 60s. We had toast! We had orange juice frozen decades in advance. You had to hack away at it with a knife. It was like a murder to get a couple of drops of liquidity in the morning,” Seinfeld joked in his Netflix Special. “We had shredded wheat. It was like wrapping your lips around a wood chipper.”
Then, he said, came the breakfast pastry which changed his life.That was breakfast. And in the midst of that, the Kellogg’s Pop-Tart suddenly appeared out of Battle Creek, Michigan, which as you cereal fans know, is the corporate headquarters of Kellogg’s in a town I’ve always wanted to visit.”
“Because it seems like a cereal Silicon Valley of breakfast super scientists conceiving of frosted fruit-filled rectangles in the same shape as the box it comes in and the same nutrition as the box it comes in, too. Why two? One’s not enough, three’s too many and they can’t go stale because they were never fresh.”
Also starring in the film are James Marsden, Jack McBrayer, Tom Lennon, Adrian Martinez, Bobby Moynihan Max Greenfield, Christian Slater and Sarah Cooper. Netflix has not yet announced a release date.
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