Speaking to PEOPLE about 101 Bold Nights a Wild Turkey initiative where he serves as creative director the How to Lose a Guy in 10 Days star detailed the importance of opening doors for people just like someone did for him once.
I HAve had people open up doors for me. You can NOt really do anything for somebody once they Are in the door but if you can help open a door and go The mic is plugged in you better hit it better make it happen theres some things that they Are going to be able to learn from this he said. In collaboration with Wild Turkey and Spaceflight Records the 52 year old actor is helping launch a mentorship program called #101BoldNightsMusicMentorship. Within the program McConaughey and Spaceflight Records are seeking an emerging musical artist to whom the record label will offer personalized mentorship.
We want to find bands that we go Hey you know what? This band trusts their spirit he says. You only get one time for a first impression in so many of these businesses and its a tough gig to make it in the music business obviously. But theres a lot of things that I Am sure musicians bands that have made it can go Oh if I WOULd have known then what I know now I could have done this differently or better.
He continues Thats what we Are hoping to let some emerging band know now. And the band that we like, hopefully they Are great musicians and great storytellers at the same time.In light of the mentorship program McConaughey reflected on his time spent in the music industry with reggae artist Mishka in 2009 and his record label J.K. Livin Records. At the time the actor worked as a producer for Mishka but eventually stepped away because he started a family and had other things to manage.
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